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Warwick zips up Gitano jeans

Published on .

Fruit of the Loom, Bowling Green, Ky., awarded its Gitano Jeanswear account to Warwick Baker O'Neill, New York. The estimated $5 million account formerly was at Mullen, Wenham, Mass. Warwick already handles the Fruit of the Loom brand and its BVD division. The agency will launch a trade campaign for Gitano in April, and consumer ads will break in June.

Copyright December 1998, Crain Communications Inc.

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