Fruit of the Loom, Bowling Green, Ky., awarded its Gitano Jeanswear account to Warwick Baker O'Neill, New York. The estimated $5 million account formerly was at Mullen
, Wenham, Mass. Warwick already handles the Fruit of the Loom brand and its BVD division. The agency will launch a trade campaign for Gitano in April, and consumer ads will break in June.
Copyright December 1998, Crain Communications Inc.