A Dog in Pain|
Marketer: Novartis Animal Health
Title: "Serious Pain"
Agency: Colle & McVoy, Minneapolis
Funded by Swiss pharmaceutical giant Novartis, this spot was produced to look like a public service announcement for the Veterinary Orthopedic Society. It dramatizes a canine's arthritis symptoms, which also define the target market for the Novartis drug, Deramaxx.
Olympic Canyon Jumper |
Marketer: General Motors Corp.
Brand: Chevrolet & NBC
Title: "Olympic Caravan"
Agency: Camp-Ewald, Warren, Mich
Of Olympian length and starring some of the Games' stellar U.S. athletes, this commercial features a convoy of slick new vehicles whose drivers perform super-human feats of strength along the way to their rendezvous with destiny on NBC.
Publicis Pitches for Paris|
Marketer: City of Paris
Brand: Paris Olympics Pitch
Title: "Candidate City"
Agency: Publicis, New York
The race to win the venue for the 2012 Olympics is under way and this is Paris' entry. Produced by the New York office of the Paris-headquartered Publicis Groupe, the spot shows us a City of Light totally inhabited by a population of Olympians.
Porsche's Childhood Obsessions|
Brand: Porsche 911
Title: "Business Card"
Agency: Carmichael Lynch, Minneapolis
A loving portrayal of the potential for Porsche to excite childhood obsessions, this three-minute commercial ends with camera shots caressing a jewel-like new 911. No question about it, though. It does make you want to put on your black leather motoring gloves.
Ikea's Double Entendre|
Title: "Furniture Swapping"
Agency: Crispin Porter Bogusky, Miami
Quick, we have one more spot to crank out and we're out of time as well as ideas. What do we do? Hey, how about we just put a few suburbanites in a room and have one of them blurt out a double-entendre about wife swapping. Watching the embarrassing moment will make viewers uncomfortable and maybe that will make them remember our furniture. Brilliant!
Marketer: General Motors Corp.
Agency: Accentmarketing, Coral Gables, Fla.
Imagine a pickup truck so cool that when it drives down the street other cars literally leap up and down in excitement. Spoofing lowrider culture with a pinch of humor and pumped up shocks, Chevy gives us that scene in this Silverado spot for the U.S. Hispanic audience.
Car Bites Truck |
Marketer: BMW of North America
Title: "Tow Truck"
Agency: Fallon Minneapolis
Here's a variation on the man-bites-dog story. It's a dark and stormy night on a remote mountain road. From afar we see a tow truck and a BMW pulled to the side. An emergency light blinks forlornly. We hear a voice expressing relief that help has finally arrived. The broken down tow truck driver leaps into the BMW, which has graciously offered him a lift back to town.
Marketer: Mazda North America
Title: "Cell Phone Mazda"
Agency: Doner Advertising
Selling 'Zoom, zoom, zoom' as both an advertising tagline and a ring tone for your phone, Mazda's spot takes us through a playland of beautiful people surfing, climbing and driving themselves to various sorts of personal triumph.