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A Collection of Most Memorable Spots

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Office Violence
Client: Reebok
Brand: Reebok
Title: "Terry Tate, Office Linebacker"
Agency: Arnell Group, New York
In a glorification of violence-as-fun that we can only hope does not trigger copycat behavior among our society's deranged, a muscle-bound fictional athlete runs amok assaulting office workers for Reebok.

Exploding Truck
Brand: Online Classifieds
Title: "Driver"
Agency: Arnold Worldwide, Boston
A driverless truck rampages across a Midwest landscape while an unemployed truck driver is looking for a job. Shame they didn't get together to prevent a disaster.

Jackass Referee
Client: Anheuser-Busch
Brand: Budweiser
Title: "Zebra"
Agency: Hill, Holliday, Connors, Cosmopulos, Boston
The Budweiser Clydesdales are back on the field with a Zebra referee. But is he a jackass?

Cast Away
Client: FedEx
Brand: FedEx
Title: "Desert Island"
Agency: BBDO Worldwide, New YOrk
Like a Tom Hanks castaway, a FedEx man is rescued after five years marooned on a desert island. To his chagrin, he learns that that the FedEx package he guarded and never opened contained a satellite phone and GPS locator.

Buffalo Visions
Client: Levi Strauss & Co.
Brand: Levi 1 Jeans
Title: "Stampede"
Agency: Bartle Bogle Hegarty, New York
Like a peyote vision mixing urban grit and ancient southwest Indian mysticism, this spot tracks a buffalo herd as it encounters two humans wearing pants with strange powers.

Upchucking for Dodge
Client: DaimlerChrysler
Brand: Dodge Ram Truck
Title: "Jerky"
Agency: BBDO Detroit, Troy, Mich.
In what may be one of the most disgusting vehicle commercials ever made, viewers are treated to a close-up look at a passenger upchucking a wad of chewed jerky and saliva onto the windshield.

The Man Who Plays Himself
Client: Gatorade
Brand: Gatorade
Title: "23 vs. 39"
Agency: Element 79 Partners, Chicago
Michael Jordan goes one-on-one with his younger self in praise of a sports drink.

Sex and Marijuana
Client: White House Drug Office
Brand: Anti-Marijuana Campaign
Title: "Pregnancy Test"
Agency: McCann-Erickson, New York
One of the White House's latest anti-marijuana ads sounds a warning about dope smoking and teenage sex.

Taxing Willie
Client: H&R Block
Brand: Tax Services
Title: "Willie"
Agency: Campbell-Mithun, Minneapolis
Having made a slight $30 million mistake in his tax returns, Willie Nelson is forced to shill for shaving foam. It's advertising imitating life for the star, whose real home and assets were onced seized by the IRS for back taxes.

Cadillac's Time Warp
Client: General Motors
Brand: Cadillac
Title: "17th Street"
Agency: D'Arcy, Masius Benton & Bowles, Troy, Mich.
Entering the Twilight Zone through a 1940s train station, we begin a 90-second trip through time and space in search of the future Cadillac. But when we find the latest Caddies, why are they so angular and ugly?

A Dog Like That
Client: PepsiCo
Brand: Sierra Mist
Title: "Fire Hydrant"
Agency: BBDO Worldwide, New York
Riding a high-pressure fire hydrant water stream isn't exactly like drinking a Sierra Mist, but it's close.

Car Song
Client: DaimlerChrysler
Brand: Chrysler Crossfire
Title: "Passion"
Agency: BBDO Detroit, Troy, Mich.
A speeding Crossfire is a study in black and white, with camera angles and tonal qualities of a fine art photo shoot. With Celine Dion's "I Drove All Night" hammering in the background, one wonders what viewers will buy more of -- the car or the album?

Retiree in Outer Space
Client: Sony Electronics
Brand: Digital Video Cameras
Title: "Trip"
Agency: Y&R New York
Equipped with a tiny Sony video camera, an American retiree resolutely heads out on a mysterious long-distance plane journey. Suddenly it becomes clear that he is to be a paid passenger on a Russian space mission. "When the kids ask where the money went, show them the tape," says the tagline.

Ozzie Freaks Out
Client: PepsiCo
Brand: Pepsi Twist
Title: "Jack & Kelly"
Agency: BBDO, New York
Ozzie Osbourne has a twisted nightmare for Pepsi: His children morph into Donny and Marie Osmond.

Sierra Mist Monkey
Client: PepsiCo
Brand: Sierra Mist
Title: "Monkey"
Agency: BBDO, New York
A flying monkey shows us how refreshing Sierra Mist can be.

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