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WATCH THE SUPER BOWL ADS

A Collection of the Most Memorable Spots

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FedEx's Alien
Marketer: FedEx
Brand: FedEx
Title: "Jenkins"
Agency: BBDO Worldwide, New York
A refugee from Sigourney Weaver's intergalactic killing frenzies has assumed the name 'Jenkins' and taken a job with a nondescript U.S. company. Disguising his real identity with a paper cutout of a human face, the alien is still getting the hang of earthling language and can only say 'Why don't we use FedEx?' But that saves the day in a freight emergency and scores big points with the boss.

Mountain Men
Marketer: PepsiCo
Brand: Pepsi
Title: "Mountain Men"
Agency: BBDO Worldwide, New York
Disappointed to find no Pepsi in the cabin they break into, two thirsty bears dress up in hunter garb and pass a check to purchase Pepsi at a local convenience store. It's the sunglasses that get them by the cashier's scrutiny.

Clydesdale Donkey
Marketer: Anheuser-Busch
Brand: Budweiser
Title: "Born a Donkey"
Agency: Goodby, Silverstein & Partners, San Francisco
In a story of dogged determination and personal triumph, a lowly donkey achieves his dream and wins a spot on the world-famous Clydesdale wagon team.

The Jimmy Hendrix Experience
Marketer: PepsiCo
Brand: Pepsi
Title: "Crossroads"
Agency: BBDO Worldwide, New York
Now we know why Jimmy Hendrix played guitar -- rather than an accordian -- behind his head at Woodstock. As a young boy, a Pepsi machine lured him toward a pawn shop and his first six string. Had he gone for the Coke machine on the other side of the street, we may have remembered him as a psychedelic Polka star.

Willie Doll
Marketer: H&R Block
Brand: H&R Block Tax Services
Title: "Willie Doll"
Agency: Campbell Mithum, Minneapolis
Willie Nelson returned to the Super Bowl this year in a spot likely to make Willie Dolls a toy sensation for adults. The dolls are, as this commercial points out, somewhat dumber than H&R Block about the intricacies of tax accounting.

Snowball
Marketer: Visa
Brand: Visa
Title: "Snowball"
Agency: BBDO Worldwide, New York
Unable to wait until summer to sharpen their Olympic skills, U.S. vollyballers hit the ice-caked beach in bathing suits in January.

Shards O' Glass
Marketer: American Legacy Foundation
Brand: Truth Anti-Smoking
Title: "Shards O' Glass"
Agency: Crispin Porter & Bogusky and Arnold Worldwide
In what may be one of the most memorable anti-smoking commercials every made, we watch an executive at a company that makes frozen pops studded with broken glass mimic the public relations ploys of Big Tobacco.

Horse Fart
Marketer: Anheuser-Busch
Brand: Bud Light
Title: "Sleigh Ride"
Agency: DDB, Chicago
Although entitled 'Sleigh Ride,' this spot is more accurately called 'Horse Fart.' It wins the award for the Super Bowl's most tasteless and disgusting ad. We can only imagine the sense of personal pride Anheuser-Busch executives feel for their towering achievement in adolescent potty humor.

AOL and 'American Chopper'
Marketer: AOL
Brand: AOL High Speed
Title: "Motorcycle"
Agency: Wieden & Kennedy, Portland, Ore.
The stars of Discovery Channel's 'American Chopper,' Paul Teutur Sr. and his sons Paulie and Mikey, install AOL's new Top Speed booster in a motorcycle. After the cycle nearly puts Mikey into orbit, the trio realizes the booster is only for use on the Internet.

Geriatric Brawl
Marketer: Frito-Lay
Brand: Lays Chips
Title: "Grandparents"
Agency: BBDO Worldwide, New York
An elderly couple trip and wrestle each other in an effort to be the first to scoop up a bag of Lays chips dropped by a departing grandson. Grandma ends up holding grandpa's dentures, which popped out in the raucous process.

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