×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Water logged

Published on .

The Federal Emergency Management Agency has broken a $15 million effort urging Americans to buy flood insurance. Flooding is the most common natural disaster, and many people mistakenly believe their standard homeowners/renters insurance covers it. The spot from Bozell, New York, will run on network and cable TV at least through yearend, with the tag: "Be flood alert." Print and direct mail support.
In this article:
Most Popular