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Water Pik, Rubbermaid in alliance

Published on .

Teledyne Water Pik, Fort Collins, Colo., and Rubbermaid Home Products, Wooster, Ohio, disclosed a strategic alliance for the marketing of the Rubbermaid water filtration pitcher systems. Water Pik will manufacture water filtration cartridges for the Rubbermaid products, and both the Rubbermaid and Water Pik names will be featured in product marketing. "We foresee many synergistic benefits working together on other products that are under development at both companies in the high-growth water filtration category," said Wayne Brothers, president of Water Pik.

Copyright May 1998, Crain Communications Inc.

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