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WB PROMOTES FILM WITH WIRELESS AD CAMPAIGN

Published on .

(May 7, 2001) -- AOL Time Warner's Warner Bros. will promote the June 8 release of Swordfish, a film starring John Travolta and Halle Berry, with its first wireless ad campaign via WindWire, Morrisville, N.C. The national campaign will deliver 60,000 ads by Web-enabled phones and handheld organizers. The ads, disseminated through the WindWire wireless ad network, will hit Excite@Home, Salon.com and other Web sites.

Copyright May 2001, Crain Communications Inc.

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