×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

WB, UPN merger talks could be revived

Published on .

Efforts are being made to resurrect merger talks between Time Warner's and Tribune Co.'s WB and Viacom's and Chris Craft Industries' UPN networks, Viacom CEO Frank Biondi said at the PaineWebber Media Outlook conference last week. Mr. Biondi described such a merger as a "good idea," but said numerous details have kept it from happening.

In this article:
Most Popular