chooses LifeMinders for direct delivery of personalized weathercasts

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Most Popular, the Web arm of the Weather Channel, named LifeMinders, a Web and wireless marketing company, to deliver personalized weather forecasts and alerts to its national network of members. LifeMinders' turnkey direct marketing infrastructure technology will deliver personalized messages to visitors via e-mail and wireless messaging. LifeMinders will earn revenue via transactional fees paid for each e-mail and wireless message sent.

Copyright August 2000, Crain Communications Inc.

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