A coalition of four ad industry groups said they formed the FAST Forward Steering Committee to bring together marketers, agencies, online publishers and technology companies to make the Web an effective ad medium. The group was established by the Association of National Advertisers, American Association of Advertising Agencies, Internet Advertising Bureau and Advertising Research Foundation. Its formation was announced today at the Future of Advertising Stakeholders (FAST) summit hosted by Procter & Gamble Co. in Cincinnati.
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