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Web ad spending at $66.7 mil in 1st half

Published on .

The web of Internet advertising is getting big quick, but there's still an essential group missing: mass consumer marketers.

Companies spent $66.7 million to advertise on the World Wide Web in the first half of the year, according to exclusive data provided to Advertising Age by Jupiter Communications. Second-quarter spending totaled $43.1 million, up 83% from the first quarter.

The rest of this article can be found in the IMM section.

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