U.S. Internet ad spending reached $1.95 billion in the first quarter, up 182% from a year ago, the Internet Advertising Bureau said in a report released Aug. 8. The IAB said the consumer-related category accounted for 31% of online spending. In Asia, online advertising will hit $5.4 billion in 2005, or 6.5% of all ad spending, up from just 0.6% currently, predicts investment bank Lehman Bros. The total number of Internet users will reach 233 million in 2005, from 73 million in 2000. In France, banner advertising on French-language sites skyrocketed in the past 18 months, with the number of advertisers up more than tenfold since January 1999, according to a new survey from media monitoring agency Secodip.
Copyright August 2000, Crain Communications Inc.