Web advertising grows 5%, despite dot-com turmoil

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Despite the turmoil in the Internet ad industry, overall online advertising grew 5% from December 2000 to January 2001, according to AdZone, an Internet ad research company. Jobsonline.com made the top 10 list for the first time with estimated online spending of $13 million. January 2001 online ad revenue came in at $1.867 billion, compared with $1.785 billion in December 2000. AdZone Interactive tracks advertising on 1,700 Web sites, which make up more than 95% of all U.S. Internet advertising revenue. AOL.com was the number one advertised brand, with January's estimated expenditures valued at $26.3 million; ESPN.GO.com contest recorded estimated $26.3 million in expenditures, while Nextcard.com spending was valued at $19.2 million. AOL, Yahoo and ESPN ranked as the top three sites by revenue, taking in an estimated $92.6 million, $54.5 million, and $39.8 million, respectively.

Copyright February 2001, Crain Communications Inc.

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