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On the Web in Europe

Published on .

Excite U.K. on Oct. 11 will launch a multimillion-dollar newspaper and poster campaign. The advertising from Bartle Bogle Hegarty, London, will urge consumers to "Get excited" and aims to build the Internet portal's brand awareness among existing and new Internet users. The campaign will run until the end of the year.

Copyright October 2000, Crain Communications Inc.

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