Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Web is home to many consumer companies

Published on .

More than 50% of the world's leading FMCG (fast-moving consumer goods) companies now have an online presence on the Web, says a new report from U.K.-based market analyst Datamonitor, "FMCG on the Internet: From Branding to Sales."

Industry executives interviewed for the report believed that 80% to 90% of online sales would derive from the consumer household audience. In the spirits sector, respondents predicted that Web sites would generate between 5% and 10% of total sales.

Most executives believed that traditional advertising would still be the most important method of attracting traffic to Web sites in 2001. But some 30% claim that online advertising will itself be sufficient by that time.

Copyright January 1997, Crain Communications Inc.

Most Popular
In this article: