Web incentive program wins clout with airline alliances

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The latest company to capitalize on the promise of promotional marketing online may have the best model yet. Industry analysts and an impressive list of customers say Netcentives, a San Francisco company that announces its launch today, has a good chance to set the standard for the Web's promotional currency with its ClickRewards.

Netcentives has one advantage over the dozens of programs, including BonusMail, offering incentive currencies: It has secured from six major airlines three- to five-year exclusive agreements to trade their frequent flier miles online.

For more on this story, see the full article in INTERACTIVE.

Copyright September 1997, Crain Communications Inc.

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