In 2005, U.S. online consumers will spend more than $632 billion in offlinechannels as a direct result of research conducted on the Web. This amountdwarfs that of the $199 billion consumers will spend on Internet purchases,according to new forecasts from Jupiter Communications issued during thisyear's Jupiter Shopping Forum in Chicago. Jupiter contended that businessesmust take a hard view toward what constitutes success online and focus onbuilding an integrated Web presence in order to capture or influencetransactions generated online, as well as those generated off. Web-impactedspending, which includes both online purchases and Web-influenced offlinepurchases, will exceed $235 billion this year and reach more than $831billion in 2005. In all, U.S. online users will account for 75% of allexpected U.S. retail spending by 2005, up from 43% in 1999.
Copyright May 2000, Crain Communications Inc.