Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Web merchants tout a record holiday season

Published on .

The 1997 holiday shopping season boomed for online merchants, many of whose sites reported sales two or three times those of the '96 season.

As a key indication of how well electronic commerce is doing, the Gap's online Web site (www.gap.com), which opened in time for the 1997 holiday season, was so successful it is poised to become one of the chain's biggest stores in terms of sales volume.

For more on this story, see INTERACTIVE

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: