Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Web publishers morph into online retailers

Published on .

As traditional publishers add commerce to their Web sites, they are beginning to delve into the foreign world of retailing. The challenge is providing a successful transition from the off-line soft selling of subscriptions to much more concrete online pitches for specific products.

That means they need to develop new expertise in critical retail areas, such as creating point-of-purchase displays or moving loss leader products on their sites.

For more on this story, go to Interactive

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: