Mr. Hoffman went into his pitch about how Deja News' Web site traffic is undercounted because most of its users log on from work, and measurement companies don't have representative business panels. He got out his own log files, showing the site's traffic at 4.2 million unique visitors in February, compared with RelevantKnowledge's figures of 820,000 unique visitors. In the end, he won some business, but not all he wanted.
For more on this story, see INTERACTIVE
Copyright April 1998, Crain Communications Inc.