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New Web research tool from PC Data

Published on .

PC Data, a Reston, Va., company that tracks software sales, has introduced @PCData, a market research service that will track Web site activity of users who load the software on their PCs. The software, which will be available in the third quarter, will be offered for free at PC Data's site. For now, users can reserve a copy by visiting the Web site. @PCData will let users create personalized home pages and receive incentives such as frequent flier miles for participating. The company expects to make distribution agreements with several software and Internet companies in the next few months.

Copyright June 1998, Crain Communications Inc.

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