×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Web roads lead to Alamo

Published on .

Alamo Rent A Car is the first auto rental company to take reservations at its World Wide Web site. Starting Monday, Web users can review vehicle types and availability and send in a request. Confirmation numbers are delivered online. Alamo's Web site opened in April.

Most Popular
In this article: