American Airlines will be the first sponsor of a World Wide Web travel guide making its debut on Wired's HotWired on July 1. The guide, called World Beat, will incorporate content from Rough Guides, a U.K. publisher of hip travel books. Users wil be able to consult reviews and descriptions of hotels, restaurants, clubs and bars around the world.
decision on Hispanic account
Ford Motor Co.'s Ford Division this week is expected to announce the winner of its Hispanic ad account review, Automotive News reported. Mendoza, Dillon & Asociados, Newport Beach, Calif., is the incumbent.