Web site resolutions

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Criterion Communications, King of Prussia, Penn., has recommended five "New Year's Resolutions" for companies maintaining a Web site. Although the ideas are quite simple, they cover the basics: Make a commitment to the site; set up a method for measuring success; simplify the site's navigation; offer a reward and a reason for the user to come back; and spread the word about the site via advertising, creating links and registering with search engines.

Copyright December 1996, Crain Communications Inc.

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