Web sites alter their content in response to FTC hearings

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A recent Federal Trade Commission hearing into children's privacy issues and follow-up calls by the Children's Advertising Review Unit of the Council of Better Business Bureaus prompted 19 of 38 Web sites criticized by the Center for Media Education to alter online practices. CARU said another eight aren't targeted to kids and one site has closed. Ten others haven't yet been reached. CME charged the sites collected personal information from kids without saying how it would be used or seeking parental OK.

Copyright July 1997, Crain Communications Inc.

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