Jupiter Communications reports that 36 million U.S. households will be online by 2000 in its 1997 Consumer Internet Report. Jupiter predicts the growth will occur in part because PC penetration will increase by 55% by that time. In addition, Jupiter expects that non-PC devices such as TV sets will emerge as a major source of connection to the Web, with 16% of all Internet access coming from those platforms. Separately, International Data Corp. expects commerce on the Internet to hit the $100 billion mark by 2000, up from the $3 billion mark for 1996. Worldwide, IDC expects the number of Web users to grow from 16.1 million at yearend 1995 to 163 million at yearend 2000.
Copyright January 1997, Crain Communications Inc.