Web surfing drops 15 percent in December

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Web users are steadily decreasing the amount of time they spend surfing the Web, with surfing declining 15 percent in December 2000 alone, according to the latest Internet ratings report by Nielsen/NetRatings. Web users are spending less time surfing the Internet at home and at work, with the average time spent per person online declined more than 15 percent in December from October 2000, dropping from 17.5 to 14.9 hours. Web usage dropped across the board with page views declining more than 17 percent from 1196 page views in October to 983 in December. The number of unique sites visited per month fell 15 percent from 20 to 17 sites, while the number of surfing sessions per month decreased 15 percent from 33 sessions to 28 sessions in December.

Copyright January 2001, Crain Communications Inc.

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