Web telephony central feature of new online ad product

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DoubleClick and ITXC, a provider of global networking for voice services, are unveiling a new online banner ad feature that allows consumers to make a free phone call directly to an advertiser by clicking on that advertiser's banner ad. DoubleClick is offering ITXC's Push-to-Talk service as a feature enhancement to its current slate of DART online advertising services. This technology adds a new element of interactivity to Web-based communications and provides consumers with a simple way to click and talk to a company via phone.

Copyright December 2000, Crain Communications Inc.

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