WebGenesis, Ithaca, N.Y.-based creator of Web community The Globe
, named Susan Berkowitz its director of advertising and marketing. In her new role, Ms. Berkowitz will be responsible for the generation and growth of advertising and subscription revenues for The Globe. She was most recently VP-director of media ventures at Spin
Magazine. Since its launch in 1995, The Globe has about 250,000 users and offers various online chats that offer sponsorship opportunities.