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WebMD moves to Ogilvy

Published on .

One month after Gotham, New York, launched a $25 million campaign for Atlanta-based WebMD, the Internet healthcare company moved its account. Ogilvy & Mather, New York, will now be the company's agency of record and will launch a new global branding effort. WebMD also is in the final stages of a merger with Healtheon, another Internet-based healthcare services provider.

Copyright August 1999, Crain Communications Inc.

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