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WebMD, SportsLine sign marketing deal

Published on .

WebMD and SportsLine USA Aug. 19 announced an exclusive two-year marketing and promotional agreement. As part of the alliance, WebMD will become the exclusive sponsor and content provider for CBS SportsLine's Health & Wellness area beginning in September. That content will include health and medical news, as well as medical analysis of sports-related injuries of professional and collegiate athletes. SportsLine's golf e-commerce store is now the exclusive golf merchant on WebMD; subscribers also will be given additional golf-related merchandise and benefits.

Copyright August 1999, Crain Communications Inc.

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