Webstakes.com, The Sharper Image launch Web sweepstakes

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Webstakes.com will help drive traffic to the Shaper Image's Web site through an integrated online and offline sweepstakes that brings together the Sharper Image stores, catalog and sharperimage.com. The "Win the Chair" promotion ties together in-store promotional displays and catalog branding with an online promotion that will award six entrants a Quad Roller Get-A-Way Massage Chair. Webstakes.com will collect the e-mail addresses of online and offline entrants to build an opt-in database to help Sharper Image target customers more effectively in future promotions.

Copyright August 1999, Crain Communications Inc.

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