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Webthreads joins fray of tracking companies

Published on .

New company Webthreads, Vienna, Va., Monday launches standalone counting, tracking and dynamic content-generating software for $895. Targeted to Web site managers, the company this fall will add ad management tools to the product. Webthreads is also in talks with the Audit Bureau of Circulations about forming a technology partnership. Separately, ABC on July 15 named two-year old Web analysis tools from Interse, Sunnyvale, Calif., as the first products its verification committee officially approves

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