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Webthreads launches new tools

Published on .

Webthreads, a Vienna, Va.-based provider of software products supporting interactive direct marketing, has begun to market WebTailor and ThreadTracker, products that aim to increase marketers' returns on Web investments. WebTailor helps target content to individual interests while ThreadTrack can help provide information to measure and analyze a Web site.

Copyright February 1997, Crain Communications Inc.

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