Columbia TriStar Television Group and WebTV Networks Oct. 4 will unveil Wheel of Fortune Interactive and Jeopardy! Interactive, interactive TV games that will let viewers answer questions while simultaneously watching the shows. The interactive TV programming, developed by Mixed Signals Technologies, this winter will roll out on the Game Show Network. Sony Pictures Entertainment and WebTV are planning a high-profile marketing campaign developed around a "Watch! Play! Win!" tagline. The agency for the campaign was not disclosed.
Copyright September 1999, Crain Communications Inc.