Microsoft Corp.'s WebTV
Networks, Palo Alto, Calif., Sept. 16 unveiled its second-generation TV set-top box, WebTV Plus, integrating TV and the Internet. The new device is designed to let consumers easily navigate between TV and the Web. A TV screen will be able to simultaneously display both the TV program and a Web site. Assuming WebTV can sell enough devices to create a large enough audience, TV programmers and advertisers could find the approach an attractive way to deliver Web content to complement TV. Microsoft last month paid $425 million for the TV/Internet pioneer.
Copyright September 1997, Crain Communications Inc.