×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Weiden creates spots for ESPNet

Published on .

ESPNet SportsZone next week will break a campaign created by ESPN agency Weiden & Kennedy, Portland, Ore. Breaking May 20 on ESPN and ESPN2, the campaign revolves around fictitious "ESPN Laboratories" and features archival footage of sports stars including Mickey Mantle, Tommy Armour and the Green Bay Packers and carries the tagline "Technology for you." Weiden created four 30-second spots which focus on football, baseball and basketball and carry the tagline, "Technology for you."

Most Popular
In this article: