Weiden creates spots for ESPNet

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ESPNet SportsZone next week will break a campaign created by ESPN agency Weiden & Kennedy, Portland, Ore. Breaking May 20 on ESPN and ESPN2, the campaign revolves around fictitious "ESPN Laboratories" and features archival footage of sports stars including Mickey Mantle, Tommy Armour and the Green Bay Packers and carries the tagline "Technology for you." Weiden created four 30-second spots which focus on football, baseball and basketball and carry the tagline, "Technology for you."

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