Weider Publications to launch fitness site

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Weider Publications will launch fitnessonline on Jan. 26, targeting small businesses as advertisers. In just seven months, fitnessonline has lined up more than 100 advertisers with commitments totaling more than $1 million. Besides advertising revenue, the fitnesslonline business model includes transaction fees from a health and fitness cybermall and service fees form a business to business Virtual Fitness Expo.

Copyright January 1998, Crain Communications Inc.

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