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Weight Watchers dinners go in review

Published on .

H.J. Heinz Co. is reviewing agencies for its Weight Watchers frozen dinners account, estimated at $8 million to $10 million. A decision is expected by the end of this month. Lowe & Partners/SMS, New York, which had been handling the account on a project basis, is not participating.

Copyright October 1997, Crain Communications Inc.

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