×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Weight Watchers does high tea on HomeArts

Published on .

Weight Watchers makes its online ad debut on Hearst HomeArts with a special promotion tea with the Duchess of York. Banner ads on HomeArts will hype the tea promotion, which will take place Jan. 30 at New York's St. Regis Hotel and will be accompanied by an online chat.

The promotion is the beginning of a long-term relationship between Weight Watchers and HomeArts, on which Weight Watchers will also sponsor a mini-site area on HomeArts' Body & Soul channel.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: