Weight Watchers makes its online ad debut on Hearst HomeArts
with a special promotion tea with the Duchess of York. Banner ads on HomeArts will hype the tea promotion, which will take place Jan. 30 at New York's St. Regis Hotel and will be accompanied by an online chat.
The promotion is the beginning of a long-term relationship between Weight Watchers and HomeArts, on which Weight Watchers will also sponsor a mini-site area on HomeArts' Body & Soul channel.
Copyright January 1998, Crain Communications Inc.