×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Weight Watchers readies interim ads minus Fergie

Published on .

At press time, Weight Watchers International was hurriedly finishing a TV ad campaign to break Sept. 14 that will for the interim replace one featuring the Duchess of York. The company's estimated $25 million ad blitz for its 1,2,3 Success diet with Sarah Fergusonwas pulled after Princess Diana's death. The new campaign, from Lowe & Partners/SMS, New York, is rolling type describing the program against the song, "Rescue Me." The company set a relaunch of the Fergie effort for Sept. 24.

Copyright September 1997, Crain Communications Inc.

In this article:
Most Popular