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WEIRD WARD

Published on .

A "Yanni-esque retro dream sequence" is how freelance copywriter Jarl Olsen describes an ethereal commercial from Kruskopf Olson, Minneapolis, for the University of Minnesota Hospitals. The spot tries not only to visually interpret the unconscious mind under anesthesia, says Olsen, who also directed the spot through Dublin Productions, but it also portrays the university as "more than just a research facility where people get transplants."

Set to a new age score by City Post, Minneapolis, the spot begins in "Twilight Zone"-ish b&w with a dreamy collage of keepsakes like marbles and seashells, intercut with shots of an angelic girl. It then returns to reality and color as a young nurse appears to warmly tell a female patient that her surgery was a success. Tag: If you don't believe in miracles, you've never met a murse." CD

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