Wella assigns global account to single office hot shop

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DARMSTADT, Germany -- Wella, the German hair care products marketer, has appointed Hamburgbased Jung von Matt to handle its estimated $50 million global advertising account.

Starting January 1, Jung von Matt will take over the beauty parlor account from Hamburgbased agency KNSK, BBDO and the consumer account from BBDO, Duesseldorf. In addition to BBDO, Springer & Jacoby also pitched for the account.

A decision on the media account, currently handled by BBDO, has not been made.

It is unclear how a local creative hot shop will service a global account, although Jung von Matt has had some experience in international account handling through working with Audi's ad hoc ad agency network. (That relationship ends this year).

Peter Skopp, a spokesman for Wella, was tight lipped about the subject: "We will see how everything works out after the first three months in 1999."

The Japanese market, which Wella entered in 1969, is a particularly important foreign market for the company.

Copyright August 1998, Crain Communications Inc.

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