Starting January 1, Jung von Matt will take over the beauty parlor account from Hamburgbased agency KNSK, BBDO and the consumer account from BBDO, Duesseldorf. In addition to BBDO, Springer & Jacoby also pitched for the account.
A decision on the media account, currently handled by BBDO, has not been made.
It is unclear how a local creative hot shop will service a global account, although Jung von Matt has had some experience in international account handling through working with Audi's ad hoc ad agency network. (That relationship ends this year).
Peter Skopp, a spokesman for Wella, was tight lipped about the subject: "We will see how everything works out after the first three months in 1999."
The Japanese market, which Wella entered in 1969, is a particularly important foreign market for the company.
Copyright August 1998, Crain Communications Inc.