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Wells Fargo picks DDB

Published on .

Wells Fargo & Co., San Francisco, consolidated its $40 million account at DDB Worldwide, Los Angeles, following last November's merger with Norwest Corp., Minneapolis. Carmichael Lynch, Minneapolis, which was Norwest's agency of record, will continue to handle advertising for Norwest in Minnesota. The merged bank will begin a two-year merger process later this year that includes changing over Norwest branches in 16 states to the Wells Fargo brand. DDB, which has had the Wells Fargo account since 1995, will handle communications related to the merger, as well as continuing the bank's general advertising.

Copyright May 1999, Crain Communications Inc.

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