Wells Fargo revives stagecoach icon

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Wells Fargo Bank is bringing back its stagecoach icon in a new branding campaign scheduled to break later this month from DDB Needham Worldwide, Los Angeles. In the campaign's print and outdoor advertising, the stagecoach appears against clear blue skies and without the gritty, dusty, historic look of previous campaigns.

Copyright January 1998, Crain Communications Inc.

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