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Wells loses Heineken, may lose Chase

Published on .

Heineken USA is pulling its estimated $30 million account from Wells BDDP, New York, and Chase Manhattan Corp. has confirmed that it is putting up for review its account with the beleaguered agency. Heineken cited conflicts created by Omnicom Group's pending purchase of Wells parent GGT Group as its reason for leaving. Omnicom agencies DDB Needham Worldwide, Chicago, and Goodby, Silverstein & Partners, San Francisco, are Anheuser-Busch shops. Chase said Wells is invited to its review.

Copyright February 1998, Crain Communications Inc.

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