The No. 3 burger marketer last week enabled its entry into the quick service breakfast business with the $400 million acquisition of Canadian doughnut chain Tim Hortons. The 1,000-unit chain sells coffee, baked goods and a limited lunch menu. Sales were $600 million last year.
Wendy's and Tim Hortons already operate 13 dual-branded restaurants in Canada. In October, Wendy's will open two dual-branded units in the U.S., in Minneapolis and Detroit.
Enterprise Advertising, Toronto, handles Tim Hortons' $18 million account. Bates Worldwide, New York, has Wendy's $140 million account.