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Wendy's to up kids ads

Published on .

Wendy's International, Dublin, Ohio, will increase advertising to children next year as part of its estimated $250 million spending plan. Children's meals account for a mere 3.9% of sales at the chain, said an attendee at a Wendy's meeting for stock analysts. The chain also plans to add two new promotional items, a cheddar bacon burger and a French onion grilled chicken sandwich, to be touted with TV spots from Bates USA, New York. Wendy's officials could not be reached for comment at deadline.

Copyright November 1998, Crain Communications Inc.

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