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Wendy's shifts nat'l media back to Bates

Published on .

Wendy's International has decided to move its $100 million national media account from Zenith Media back to Bates USA, New York. The move is a significant blow to Zenith and illustrates the difficulties faced by consolidated media operations.

For more on this story see the full article in News and Features.

Copyright March 1997, Crain Communications Inc.

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