Wendy's takes Weightman to court

Published on .

Wendy's International is suing former regional agency Weightman Group here for $17 million. The suit, filed in U.S. District Court, alleges Weightman purposely inflated the reported number of viewers who saw the company's TV ads. Weightman represented some regional Wendy's business and several regional franchises from 1987 until early 1994.

In this article:
Most Popular